Stand sales for NutriFair 2026 exceed expectations: stands in high demand
NutriFair has just opened the sale of stands for the 2026 fair. With more than 75 percent of the last fair's total stand area booked, support for next year's fair is massive. New forces are also being added to the team behind the fair, with the aim of continuing to create the professional fair the industry demands.
It's only been a few weeks since NutriFair opened up sales by giving previous exhibitors the opportunity to secure their place at the fair – and many have taken advantage of this. At the same time, new companies have joined, and this can be felt at Messe C in Fredericia, where they are very happy with the vote of confidence from the industry.
"We have already sold stand spaces to almost 150 exhibitors and at the fair in January there were 209 exhibitors. We are really happy about that - and it shows that there is strong and continued support for NutriFair. That is why we are now choosing to increase the stand space to meet demand. It looks like it will be a really exciting year on the exhibitor front," says Kenneth Mølgaard Nielsen, sales manager for NutriFair.
NutriFair in 2026 will take place on January 14–15, and the goal is – as always – to be the professional meeting place for agricultural decision-makers with knowledge and networking at the forefront.
Exhibitor doubles stand space
Among the companies already in place for NutriFair 2026 is Jyden Bur, which develops barn equipment and irrigation solutions. In 2025, they participated for the first time after the company was reborn in 2024.
The company is developing rapidly, and they see the visit to NutriFair as a completely natural part of their strategy to get out and meet not only potential customers, but also other players in the industry.
“We had a really good experience at the fair in January, and it's obvious that we'll be there again,” says Karsten Nygaard, sales manager at Jyden Bur, and continues:
"NutriFair is a clear and focused trade fair where we reach the right customers - it is easy to get in touch with both new and existing relationships, including among the other exhibitors. That is why we have also chosen to expand our stand to double its size and bring exhibition equipment so that we can show our solutions to visitors."
New addition to the team behind NutriFair
MESSE C, which facilitates NutriFair, has strengthened the team behind the fair with an industry-recognized profile. Sia Bergmann will be part of the NutriFair team and comes from a position as a communications consultant in the PR agency AgriKom, which is affiliated as the official PR partner for NutriFair. She therefore already has several years of experience with NutriFair and, with her knowledge of the industry's needs, will do her part to create a fair with high relevance for exhibitors and visitors.
“It is truly wonderful to experience how great the support for NutriFair 2026 already is. It shows that the industry continues to see the value in meeting for a trade fair – despite the changes we are seeing in the industry these years,” says Sia Bergmann and adds:
“Our goal is for NutriFair to be as relevant and value-creating for both exhibitors and visitors as possible. That is why we are continuously listening to feedback and experiences from previous years – and actively using them in the planning of NutriFair 2026.”
NutriFair wants to bring together the entire animal agriculture sector for two professional and networking days with a focus on the future of livestock production and management in agriculture.
About NutriFair 2026
- Date: January 14–15, 2026
- Location: FAIR C in Fredericia
- Booking: Pitches can be booked at nutrifair.dk
- Tickets: Free admission – tickets will be released later in the year