Kronjyder showcases three strong brands at Furniture Fair
Innovation Living - which you can meet at MESSE C Furniture Fair in April - has, among other things, the Newilla and Neah models in their collection of sofa beds.
PRESS RELEASE:
Innovation Living has the Scandinavian trade fair premiere of their 2026 collection in Fredericia
It all started with beanbags in 1971, in line with the aesthetics of the flower power era. But since 1989, Innovation Living in Randers has specialized in beautiful and multifunctional sofa beds, and at this spring's MESSE C Furniture Fair 2026 you can experience the very latest on that front.
- We will be presenting our latest models, and this will be the first fair in Scandinavia where retailers can experience our 2026 collection, says Group CEO Morten Lind.
He adds that the people from Kronjyd also have other aces up their sleeve for the furniture fair in Fredericia.
This applies not least to the Tenksom brand, which includes sustainable designer sofas with a focus on comfort, responsible material choices and a long life cycle. Some of the sofas are certified with the Nordic Ecolabel, and there is also a brand new model to see and experience in Fredericia, promises Morten Lind.
- We are also presenting sofa beds from Hestbæk, which became part of the Innovation Living family last year, he says.
There is action, not just looking.
According to Morten Lind, the first edition of MESSE C Furniture Fair was a really positive experience:
"It was like the good old days, when furniture dealers came by in large numbers and had time for things. It just worked," he states, continuing:
- We were also happy to learn that it wasn't just a 'looking fair', it was one trade fair, where purchases and orders were made. We have seen a trend elsewhere that visitors look, then go home and chew on it, after which we basically have to go out and 'sell' the products again.
- But we had also invested in Fredericia and brought a lot with us - just like we will in 2026 - and the customers acknowledged that, notes Morten Lind.
He expects the 2026 edition to at least match - and perhaps surpass - the premiere.
- The other exhibitors we spoke to and the customers/dealers all seemed very satisfied. So I believe that Furniture Fair can grow, and perhaps also get an even bigger Scandinavian twist.
MESSE C Furniture Fair in Fredericia will take place on April 26-29, 2026.
MORE INFORMATION:
Senior project manager Lars Søndergaard, MESSE C, tel. 75922566, email: ls@messec.dk