BOAT SHOW Denmark is reborn – now with a new floating boat exhibition in Marina Fredericia
Press release
May 1-3, 2026, the great Jutland boat exhibition will move onto the water - and invite you to experiences under the open sky in Marina Fredericia.
BOAT SHOW Denmark has previously been held indoors in the exhibition halls in Fredericia, but at the latest in the 2025 edition had to change focus to a larger stage program and equipment under the name Maritime Days. This is due, among other things, to the fact that traditional indoor boat shows are being challenged throughout Europe by the difficulty of attracting boats due to rising transport costs, etc.
Therefore, BOAT SHOW Denmark is now moving to the scenic and maritime environment of Marina Fredericia instead - here it will be boats of various sizes and types that take center stage.
Experience the boats in their true element
From May 1 to 3, 2026, visitors and exhibitors can kick off the sailing season by experiencing a wide range of boats – from large luxury yachts to smaller trailer boats – both in the water and on land. The location in Marina Fredericia provides a unique opportunity to see the boats in action and feel the atmosphere right up close to the water. The exhibition will also have several areas dedicated to equipment, so boat owners can upgrade their maritime equipment and accessories.
New used boat area
In addition to the many new boats, there will also be a used boat area where dealers can present and sell used stock boats to visitors. In addition to dealers being able to sell out and make room for new models, it can send new sailors onto the water, as this is often where you start as a first-time buyer - not to mention the sustainable aspect of extending the lifespan of the boats.
Fredericia – hub for sailors, boat builders and dealers
Fredericia is a natural setting for BOAT SHOW Denmark, as the city serves as an important hub for sailors, boat builders and dealers in Denmark. The marina's central location and the Little Belt as a backdrop and playground make it the ideal location west of the Great Belt for both exhibitors and visitors.
Great support from Marina Fredericia, the sailing clubs and the exhibitors
The move to a central and neutral location like Marina Fredericia has received great support from both the marina's management and the industry. Everyone is looking forward to meeting a large audience in a unique and maritime setting.
"We are delighted to be able to present BOAT SHOW Denmark in an environment that supports the natural element of boats and creates a completely new experience for both exhibitors and visitors here in Fredericia," says Glen Blæsbjerg, project manager at MESSE C and BOAT SHOW Denmark.
Continuous updates on new initiatives and opportunities
The organizers behind BOAT SHOW Denmark will continuously inform about exciting new initiatives and opportunities that are added to the event, so that both exhibitors and guests can have a unique experience.
Glen Blæsbjerg
Project Manager, MESSE C and BOAT SHOW Denmark
gb@messec.dk