Motorhome Show 2025 reaches milestone: Record attendance and fifth anniversary in Fredericia
PRESS RELEASE
The Motorhome Show celebrated both its fifth anniversary and a new visitor record this weekend. With 10.014 visitors, the 2025 edition of the show was the largest ever, with an increase of 14 percent compared to last year.
The fair in Hall C, Fredericia, has thus truly positioned itself as Denmark's largest gathering place for the motorhome industry.
“We are incredibly proud of the development that the Autocamper Show has undergone in just five years. It is a milestone for both us and the industry to reach 10.000 guests in the anniversary year. Interest in the motorhome life is growing significantly and this is clearly felt at the show,” says project manager Ida Hahn.
A rapidly developing market
The motorhome market has experienced strong growth in recent years, both in Denmark and the rest of Europe. This is clearly reflected in the Motorhome Show, where dealers, importers, rental companies and equipment suppliers gather to meet both new and experienced motorhome enthusiasts.
“The atmosphere was really good this year, and we also heard that from our colleagues. We know from the media that Danes have large savings, but have been reluctant to spend them. That was not at all the impression we got during the motorhome fair. The desire to buy was great, and it was really cool to notice from the customers that the desire to invest in their free time was great,” says sales manager Martin Kolst from Adria Caravan.
This year's fair offered a record-breaking selection of the latest models of motorhomes, vans and campervans, as well as all the equipment and accessories that go with life on wheels. This year, the fair also had several electric campers, which attracted great interest among visitors. This emphasizes that the future is already on its way, and at the same time it shows how the fair is developing to follow both trends and market demand. Many visitors expressed excitement at being able to see, compare and try out such a wide selection all in one place.
An important platform for the industry
The Motorhome Show was first held in 2021 and has since developed into an important platform for the industry, where exhibitors can meet both new and existing customers, generate concrete leads and translate dialogue into future deals. At the same time, the fair provides an opportunity to present news, test products on the market and develop new initiatives in close contact with customers and partners.
"Just the fact that we have a dialogue with potential customers means that we have the opportunity to develop it into a real deal in the future. Of course, we are also talking to new partners, and this gives us the opportunity to develop new initiatives that we can use towards our customers," explains sales manager Martin Kolst from Adria Caravan.
Looking forward to 2026
After this year's record edition, the organizers are already looking forward to next year. The Autocamper Show will return to Messe C, Fredericia, in 2026, where the ambition is to build on the success and create an even stronger framework for both exhibitors and the audience.
"2025 was proof that the industry and thus also the Autocamper Show are strong and that interest in motorhomes only goes one way. We look forward to continuing the development in 2026," concludes project manager Ida Hahn.