The launch of the new industrial workwear collection from F. Engel, the WorkZone range, incorporated dinner, show and live entertainment. A Parkour demonstration showcased the WorkZone style and flexibility, followed by a photo session where guests kicked off their evening with real Flying Angels, dinner for 500 and entertainment from Andreas Bo.
"In conjunction with the launch of F. Engels's new WorkZone Collection, which in many ways is both distinct and innovative, we required a distinctive and innovative way to present it to our many dealers. We contacted MESSE C because we initially wanted a central location for this event. It’s here we first met the creative and highly professional team responsible for both the development and implementation of major events at MESSE C.
After taking the time to review our new collection, the team from MESSE C started working on a presentation, which turned out to be an ingenious, consolidated concept. They had exquisitely captured our desired message and created not only a perfect way to present the collection, but offered a perfect setting for an exciting evening that could draw dealers from all over Denmark (and it did!), an evening with a common theme that brought it all together.
From the initial idea to the night of the show, we had exceptional collaboration with the team from MESSE C. We were continuously kept informed, challenges were rapidly resolved, they kept a close dialogue for any practical adjustments and deadlines were always met. We quickly came to respect their work as a highly professional team who clearly see the big picture as well as pay attention to the small details.
The show was a huge success, everybody applauded and it was a fantastic evening in every aspect. Our dealers left having had a fabulous experience together and we received a lot of positive feedback afterwards.
Therefore, I warmly recommend MESSE C as a partner for big parties, major events and shows.
Tom Hedegaard, Sales Director, F. Engel