After arrival and a refreshing welcome drink in a formal setting, it was time to give the guests a taste of the experience. The trade fair center's hall D was transformed into a true paradise for every truck enthusiast, with a country road underfoot, oil barrels as tables and, not least, two huge trucks by the stage.
The entrance of Scania's director and product engineers was completed with the very large Segway ride.
After a technical review of the truck from the stage, it was finally time for the very big moment, the grand reveal of the two new trucks that until this moment had been hidden under cover.
After the unveiling, more delicious Scania wood-stamped sliders were served from street food stalls in the hall, these were enjoyed with as much relish as the opportunity to see and mess around at the evening's two main attractions, which now stood with the cab tipped.
"A wealth of ideas, an ability to capture our visions, an eye for detail and confidence in execution are what characterize our experience of the collaboration with Messe C.
An event that was planned in a short time and which involved an all-inclusive solution was the framework - a customer event that exceeded expectations and that matched our target group was the goal. We had a fantastic experience in Messe C, both before and during the event. Many thanks to Messe C for hitting the spot with both concept and execution."
Senior Marketing Project Manager, Scania Denmark
Elke Preisler
Event and Marketing Manager
+45 2233 3955 // ep@messec.dk
Contact me to hear about prices and all the unique options that we offer in MESSE C.
"It is a pleasure to be at the head of a marketing and event team that has its heart in everything we do and just that - makes a difference. We are passionate about creating value, and do it with so much passion that it can be felt among all our customers and their guests.”