"An event that was planned on short notice and that involved an all-inclusive solution was the framework – a customer event that exceeded expectations and matched our target group was the goal. We had a fantastic experience at MESSE C, both before and during the event. Many thanks to MESSE C for hitting the spot with both concept and execution."
Rikke Søborg, Senior Marketing Project Manager, Scania Denmark
After arrival and a refreshing welcome drink in a formal setting, it was time to give the guests a taste of the experience. The trade fair center's hall D was transformed into a true paradise for every truck enthusiast, with a country road underfoot, oil barrels as tables and, not least, two huge trucks by the stage.
The entrance of Scania's CEO and product engineers was completed with the big Segway ride.
After a technical review of the truck from the stage, it was finally time for the big moment, the grand reveal of the two new trucks, which until this moment had been hidden under a cover.
After the unveiling, delicious Scania fire-stamped sliders were served from street food stalls in the hall. These were enjoyed with as much gusto as the opportunity to see and mess around with the evening's two main attractions, now standing with tipped cabs.
Elke Preisler
Event and Marketing Manager
+45 2233 3955 // ep@messec.dk
Contact me to hear about prices and all the unique options that we offer in MESSE C.
“It is a pleasure to lead a marketing and events team that puts their heart into everything we do, and that is exactly what makes a difference. We are passionate about creating value and do it with so much passion that it can be felt among all our customers and their guests.”