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Nordea BMS 2016

Nordea Bank Danmark A/S (hereafter Nordea) gathers their top 400 managers every year for a two-day conference called BMS with a focus on the coming year's strategic considerations and challenges. 

Number of people: 400
Topic: Nordea's universe
Place: The halls

Ambitions to be 'the best in the world' 

 

MESSE C bid on the task with more than one location. We wanted to help focus on the message and, through the high level of professionalism, work with storytelling and soft values. Because in this way we believed that we could best strengthen the managers' mindset and the idea creation process.

With ambitions to be 'the best in the world', Nordea set the bar high. Fortunately, the ceilings in MESSE C's raw concrete halls are high in more ways than one. With 33.000 m2 under one roof, we have the opportunity to create unique universes and the people who work here ensure that each universe is created with lots of edge, charisma and character.

For Nordea, this resulted in going from the raw street food environment in one hall, to 18 themed group rooms in another to a beautifully decorated and festive dining room area in a third hall. Everything was decorated in a Nordea universe that we had prepared especially for them with a focus on "the best in the world".

Elke Preisler

Event and Marketing Manager
+45 2233 3955 // ep@messec.dk

Contact me to hear about prices and all the unique options that we offer in MESSE C.

"It is a pleasure to be at the head of a marketing and event team that has its heart in everything we do and just that - makes a difference. We are passionate about creating value, and do it with so much passion that it can be felt among all our customers and their guests.”

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