Ambitions to be 'the best in the world'
MESSE C bid on the task with more than one location. We wanted to help focus on the message and, through the high level of professionalism, work with storytelling and soft values. Because in this way we believed that we could best strengthen the managers' mindset and the idea creation process.
With ambitions to be 'the best in the world', Nordea set the bar high. Fortunately, the raw concrete halls of MESSE C are high-ceilinged in more ways than one. With 33.000 m2, we have the opportunity to create unique universes, and the event team working here ensures that each universe is created with plenty of edge, charisma and character.
For Nordea, this meant going from the raw street food environment in one hall, to 18 themed group rooms in another, to a beautifully decorated and festive dining room area in a third hall. Everything was decorated in a Nordea universe that we had created especially for them with a focus on “the best in the world”.
