"We wanted to celebrate our 50th anniversary with two big events. One for our customers, suppliers and business relations and one for our employees.
The events should both look back on the fantastic years that the company has behind it and at the same time show that today we are stronger than ever - ready for the future.
MESSE C managed to hit the spot!
After the events, everyone was familiar with our impressive history and no one doubted that our proud traditions of innovative solutions in the world of steel would be continued on our continued journey."
A Trip Down Memory Lane
We wanted to awaken all the senses in a journey through time with a feeling of being there yourself.
That's why we created a trip down a "Live Memory Lane". It starts in 1967 with a living Elvis universe, grandma's allotment house, the Hippie era, disco and ends in the European Championship in football, Vild med Dans, the selfie culture, the first Dane in space and an experience of the technological development. The entire set-up is peppered with actors acting as living mannequins, bringing the period to life as part of the universe and the sensory experience.
Clothes from all decades hung in the ceiling, and here too you were reminded of the journey the company has been on and what will happen in 50 years.
The guests finally entered 2017 in a raw and exciting Street Food universe, where there was a smell of food from all over the world, as well as a virtual reality universe with a virtual visit to the company.
All this seasoned with lectures and a look into the future – what will it look like in the next 50 years.
Grandma's Colony garden and huge party hall
The next day, the employees and their better half were given the trip through the decades, which took the employees to grandma's allotment house, the hippie era, the disco, EC '92, Dancing With The Stars, the selfie culture, the first Dane in space and a look at the technological development.
On the journey, the guests could also see props from Ib Andresen Industri, all of which were placed where they had their place in history.
At the end of the time travel, the employees entered a huge party area, which had replaced the Street Food and lecture area from the day before. Here Copenhagen Drummers, Jan Gintberg and The Antonelli Orchestra created a huge party worthy of a 50th anniversary.
It was 2 fantastic days in the company of Ib Andresen Industries, who were proud to be able to celebrate half a century together with both customers and employees.
Elke Preisler
Event and Marketing Manager
+45 2233 3955 // ep@messec.dk
Contact me to hear about prices and all the unique options that we offer in MESSE C.
"It is a pleasure to be at the head of a marketing and event team that has its heart in everything we do and just that - makes a difference. We are passionate about creating value, and do it with so much passion that it can be felt among all our customers and their guests.”