"We wanted to celebrate our 50th anniversary with two big events. One for our customers, suppliers and business relations and one for our employees.
The events were intended to both look back on the fantastic years the company has had behind it, and at the same time show that we are stronger than ever today - ready for the future.
MESSE C managed to hit the spot!
After the events, everyone was familiar with our impressive history, and no one had any doubt that our proud traditions of innovative solutions in the world of steel will be continued on our continued journey."
A trip down Memory Lane
We wanted to awaken all the senses in a journey through time with a feeling of being there yourself.
That's why we created a trip down a "live" Memory Lane. It starts in 1967 with a living Elvis universe, grandma's allotment house, the Hippie era, disco and culminates in the European Football Championship, Vild med Dans, the selfie culture, the first Dane in space and an experience of technological development. The entire setup was spiced up with actors who acted as living mannequins, bringing the period to life as part of the universe and the sensory experience.
Clothes from all decades hung from the ceiling, and here too, one was reminded of the journey the company has been on and what has happened in 50 years.
In 2017, guests finally entered a raw and exciting street food universe, filled with the scent of food from all over the world, as well as a virtual reality universe with a virtual visit to the company.
All this seasoned with lectures and a look into the future – what will it look like in the next 50 years.
Grandma's Colony garden and huge party hall
The next day, the employees and their better half were given the trip through the decades, which took the employees to grandma's allotment house, the hippie era, the disco, EC '92, Dancing With The Stars, the selfie culture, the first Dane in space and a look at the technological development.
On the journey, the guests could also see props from Ib Andresen Industri, all of which were placed where they had their place in history.
At the end of the time travel, the employees entered a huge party area, which had replaced the Street Food and lecture area from the day before. Here Copenhagen Drummers, Jan Gintberg and The Antonelli Orchestra created a huge party worthy of a 50th anniversary.
It was 2 fantastic days in the company of Ib Andresen Industries, who were proud to be able to celebrate half a century together with both customers and employees.
Elke Preisler
Event and Marketing Manager
+45 2233 3955 // ep@messec.dk
Contact me to hear about prices and all the unique options that we offer in MESSE C.
“It is a pleasure to lead a marketing and events team that puts their heart into everything we do, and that is exactly what makes a difference. We are passionate about creating value and do it with so much passion that it can be felt among all our customers and their guests.”